Perspectives Archives - Fresh Growth Strategy

Risa’s Web-Based Bright Spots to get you through Quarantine

Perspectives / Risa Meyer / November 18, 2020

Our world has changed so drastically since this time last year and so many avenues of connection have been cut off or otherwise limited. Feeling confined, unable to travel even close distances without concerns, like all of us, I have found myself more online. Not only working or connecting with friends and family, but also seeing how this is affecting the arc of our lives and how others are coping with the pandemic.

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Four Keys to Modern Marketing: A Snapshot

Marketing, as we have known it, has always been about brands or selling products and services. Marketing often has been centered around the brand or a ‘launch’ campaign, such as a major event or multi-channel campaign. It’s tried and true, and it’s worked – traditional marketing done right has evolved into an artform driving consumer preferences and securing brand success.