Meet Martha
Martha is your customer advocate, marketing strategist, team motivator, and business-to-business growth expert.
With over 30 years in strategic sales, marketing, customer experience, product development, and leadership roles in the professional services and technology industries, Martha is an innovator, team collaborator, creative problem solver, and coach who helps individuals and businesses achieve desired growth.
She has a passion for building and motivating teams to help achieve their purpose and goals. She applies a ‘right and left’ brain approach to build successful plans and metrics to enhance customer & employee engagement and growth.
She brings extensive experience in complex and personalized services, including, learning & education, change management, leadership & talent development, coaching, recruiting and technology to organizations that service F1000 corporations.
Martha is a life-long learner, having earned an MBA from Northwestern’s Kellogg Graduate School of Management in Services’ Marketing & Strategy, followed by NU certifications in Value-based leadership and Digital Marketing, AI & Analytics. She also is certified in PROSCI’s Change Management and CoachU’s Coaching Essentials programs.
She is a believer in helping individuals and businesses succeed, through understanding and empowering the whole person. She connects people and businesses to needed resources and solutions to help them achieve their purpose and growth goals. And she continues to try to bring big changes to the world and to people where most needed.
Martha is happiest when she’s outdoors in nature and sunshine — boating, running, and hiking or with her friends and family and dog Sammy. She volunteers where needed in her community, education, children and to help with broader injustice in racial and income inequality.
Connect with Martha on LinkedIn or send her an e-mail at martha.watt@freshgrowthstrategy.com.