Meet Risa
Risa is your fresh marketing, product development and consumer insight guide.
With decades of experience visualizing big ideas and executing them, Risa is a natural trend spotter and dedicated partner in creating impact for brands and products. She has an intuitive understanding of what excites consumers and backs insight with data to achieve results.
From her years as a retail and consumer product entrepreneur having co-founded PlumParty.com which was an award winning, category -leading, retail site, she has a knack for winning sales strategies that stem from true creative energy. Risa brings an innovative mindset to developing new products, marketing and branding strategy, as well as the customer experience. Over the last decade she has consulted for many consumer brands as well as creating StyleSimple.com an innovative retail concept.
When she’s not strategizing and creating, she’s designing her friends’ apartments, spending quality time with her family, or curling up to watch a juicy reality TV show. She volunteers her time and talents to social justice issues and serves on the board of Cool Culture, which empowers historically marginalized communities through increased engagement with art and culture.
Connect with Risa on LinkedIn or send her an e-mail at risa.meyer@freshgrowthstrategy.com.